Built on Award Winning Technologies
What we do
G Codes enables the creation, capture, and distribution of live immersive entertainment, generating additional revenue streams through new audience experiences.
We do this by leveraging technological advancements, which enable us to deliver real-time cinematic experiences using immersive audio. Currently, content in this format is either pre-recorded and edited before release or limited to live sports – key points of difference.
The Vision
Building the Infrastructure of the Future
A global infrastructure of immersive audiovisual (AV) and live streaming technologies positioned in preeminent performance spaces. These systems ignite a new era in live entertainment, that transcend physical boundaries, connecting fans to music, sports, and events in real time.
The Market
The livestreaming industry is experiencing explosive growth.
- 82m Views for Coachella’s recent Livestream
- 65m Streams make Paul vs. Tyson the Most-Watched Sporting Event
- 200m Livestream Audience Misses Out as Travis Scott’s Pyramid Concert Cancelled
Elsewhere, In the Metaverse livestreaming is also attracting large audiences.
- 33m – Lil Nas X
- 11m – Marshmello
- 27m – Travis Scott
The Problem
The live entertainment industry is grappling with a cost-of-touring crisis. Venues are struggling to differentiate, and artists are finding it increasingly difficult to engage and monetise fans through traditional streaming experiences. These challenges are not just barriers to growth, they threaten to diminish the accessibility, creativity, and connection that defines live entertainment.
Furthermore, live-music streaming (concerts and festivals) in immersive audio, is not currently available due to the technical complexities and lack of infrastructure to provide these high-fidelity, cinematic experiences in real-time.
The Solution
G Codes empowers venues to stand out by enhancing their offering, fostering stronger artist-fan connections, and unlocking new
revenue streams through an all-encompassing monetisation model.
G Codes enables this by integrating advanced audiovisual (AV) and live streaming technologies into preeminent performance spaces. Connecting audiences to the heart of the action to create immersive and cinematic experiences that redefine live events, both in person,
and across digital landscapes.
The immersive audio market is forecast to grow by 25% annually.
Immersive Audio
Technology manufacturers around the world are investing heavily in immersive audio. Immersive audio draws you in deeper, so you hear more and feel more.
Seamless Market Integration
It’s being hailed as the most significant change in how we listen to music for 60 years.
And it’s available on your phone… Now.
Sports
In the more demanding domain of live broadcast this technology has largely been reserved for F1 and Premier League football matches.
“The best thing is to be here, but if you can’t be, then with Dolby Atmos we can capture that feeling” says Kevin McCue, Sky’s head of technical innovation and facilities.”
Streaming Platforms
Immersive audio is being widely adopted by major platforms like Apple Music, Amazon Music, TIDAL, and Deezer with Dolby Atmos and Sony’s 360 Reality Audio, while Netflix, Disney+, and Amazon Prime Video use Dolby Atmos to enhance their streaming content.
Their content is post-produced (an editing process), before marketing and release. This an important difference when it comes to delivering real-time cinematic experiences using immersive audio.
Experience Immersive Audio
Immersive audio uses object-based sound placement, enabling precise, dynamic movement that brings concerts, sports, and events to life. This cutting-edge technology enhances engagement, making audiences feel as if they’re physically present. It represents the future of audio for live streaming, offering unparalleled realism and emotional connection.
Traction
We are leveraging award-winning advancements from the world’s first immersive hybrid concert experience. These breakthroughs, powered by 5G technology, enable real-time immersive audio for live entertainment.
Awards & Recognition:
Most Innovative Use of 5G Technology
Recognised for pioneering the first-ever live, immersive hybrid concert experience.
(UK5G Showcase)
Most Innovative Use of 5G Technology
Awarded for enabling remote artists to perform live together via 5G.
(5G Realised)
Live Production of the Year 2022
Honoured for integrating immersive technology into complex live productions across multiple venues.
(TPi Magazine)
Music Consumer Innovation
Nominated for revolutionising how audiences engage with live music, in-venue and remotely.
(2023 – Music Week Awards)
The 5G project was funded by the UK Government to explore the potential of 5G technology in live entertainment. While the original team has disbanded, we are carrying forward its legacy, by leveraging key findings, resources, and personnel to deploy our global vision.
The Team
Phineas Mackness
Tom Connaughton
Jonathan Lewis
Phil Wright
Patrick Clifton
Shaun Glanville
Tamar Chatterjee
Andrea Cuius
Kezia Williams
Sophie Maydon
Nilay Erdem
Gordon Castle
Edem Banibah
Matthew Standen
James GreenInvitation
As we celebrate the opening of our seed round on 14 February 2025, we will be hosting pitch deck walk-throughs and take any questions you may have. We are seeking seed investors who can offer leverage in one or more of the following sectors:
- Music
- Sports
- Entertainment
- Social Media
- Media
- Live Broadcast
- Technology
- Telecoms
If you are interested in joining us for a chat. please register your interest via this link.
Best regards,
Phineas Mackness
Founder & CEO